The Real Cost

What a missed call
actually costs you

62%

of calls to small businesses go unanswered — and 85% of those callers never try again. Here's what that means in real dollars, by industry.

By Industry

The numbers, by industry

HVAC / Plumbing
Home services & trades
Avg. value per missed service call
$800–$1,200
AInora, 2026
Emergency jobs (no-heat/no-AC) value
$1,500–$3,500
Instant Business Pro, 2026
Missed call rate when techs are on site
Avg. annual revenue lost to missed calls
After-hours share of emergency calls
Dental / Med Spa
Healthcare & aesthetics
Missed call rate during business hours
Callers who immediately call a competitor
Avg. patient lifetime value (7–10 yrs)
Emergency/urgent call immediate value
Potential annual loss per practice
Up to $150K
Resonate AI
Real Estate
Agents & brokerages
Buyers who choose the first agent to respond
Avg. commission lost per missed lead
Leads that come in outside business hours
Likelihood to qualify if contacted in 5 min vs 30 min
Missed commission per month (10 unanswered leads)
Salons / Spas
Beauty & wellness
Appointments booked outside business hours
46–50%
AdminifAI, 2026
Callers who won't try again after no answer
True value of a single missed new client call
Avg. annual revenue lost to missed calls
Calls missed during peak hours
35–40%
Aira, 2026
Cost Comparison

Solven Voice vs.
the alternatives

A human receptionist in Canada costs an average of $42,390/year before benefits. A traditional call centre handling 20 calls a day runs around $2,900/month. Solven Voice is $2,000/month — and includes both a phone and website receptionist, 24/7.

What you're comparing Human Receptionist Call Centre Solven Voice
Monthly cost ~$3,530/mo
$42,390/yr avg. CAD — Indeed Canada, 2026		 ~$2,900/mo
Based on 20 calls/day, standard package		 $2,000/mo
Phone + website receptionist included
Phone receptionist ✓ Business hours only ✓ ✓ 24/7
Website receptionist ✕ ✕ ✓ Included
Answers after hours ✕ ✓ (extra cost) ✓ Always
Answers on weekends ✕ ✓ (extra cost) ✓ Always
Handles simultaneous calls ✕ One at a time ✓ Limited by staff ✓ Unlimited
Books appointments directly ✓ Sometimes ✓
Setup time Weeks (hiring + training) Days Under a week
Sick days / turnover ✕ Yes Covered by pool ✓ Never

Receptionist salary based on Indeed Canada average of $20.38/hr (4,900+ salaries, April 2026), calculated at 40hrs/week. Call centre estimate based on standard package pricing for 20 inbound calls/day.

Your Numbers

See what you're
actually losing

Enter your average job value and how many calls you miss per day. We'll show you the real monthly and annual cost — and how quickly Solven Voice pays for itself.

$
e.g. HVAC call-out $800 · Dental exam $350 · Real estate commission $7,500
Even 2–3 missed calls a day adds up fast
Missed calls/day
3
×
Job value
$800
×
Working days/mo
22
=
Lost per month
$52,800
Lost per month
$52,800
from unanswered calls
Lost per year
$633,600
at this rate annually
Solven Voice pays for itself in
—
recovering just a fraction of those calls

At 3 missed calls a day at $800 each, you're leaving roughly $52,800 on the table every month — $633,600 a year. Solven Voice at $2,000/month would pay for itself the moment it recovers just 3 calls in a month.

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Sources 411 Locals, 30-day study of 85 businesses across 58 industries (62% unanswered call rate) · Oldroyd, McElheran & Elkington, Harvard Business Review 2011 (21× lead qualification within 5 min) · U.S. Bureau of Labor Statistics, May 2024 (median receptionist wage $37,230/yr) · AInora, 2026 (HVAC call value, ServiceTitan benchmarks) · Scheduling Institute / ADA annual spending data (dental patient lifetime value) · AgentZap / Real Trends Commission Analysis, 2025 (real estate missed lead value) · AdminifAI, 2026 / Aira, 2026 (salon revenue loss data). All industry figures are U.S.-sourced; actual values in Canadian markets will vary.